Bratz 20 Yearz Dolls: What We Know So Far! (UPDATED 07/24/21)
Official image for the Bratz 20 Yearz Special Edition Original Fashion Doll line for 2021, courtesy of The Toy Book.
Hey Angelz!
If you’ve been following Lookin’ Bratz (@lookinbratz) on Instagram, Facebook, and Twitter, you’ll know that it’s been an exciting news-filled day for the Bratz community! This blog post is intended as a breakdown of what has happened in the past day, focusing on the details of the release of the new Bratz 20 Yearz Original reproduction dolls. Keep reading if you want to learn more!
WHAT HAPPENED TODAY + HOT TOPIC RELEASE DATES
On May 19th, The Toy Book released an official article announcing the Bratz comeback to the doll market, with information regarding the First Edition re-releases that were originally expected to come out in August.
In their article, The Toy Book writer James Zahn states that the First Edition reproductions will be sold exclusively in Hot Topic stores in the United States starting June 2nd. On their Instagram, The Toy Book confirmed that Hot Topic will begin selling the dolls on their website starting May 21st (the official date of the Bratz anniversary!). An exact time of when the dolls will be posted for sale on Hot Topic’s website is unknown.
While fans began anticipating the release of the dolls, the Hot Topic location in Burbank, California posted a photo soon after the announcement on their Instagram page (@htburbank) with all four dolls in their box stating they were already for sale! After that, Hot Topic stores across California started posting about having Bratz in stock.
Bratz fans went into a fashion frenzy as the dolls kept popping up at Hot Topic locations across the Golden State, leading them to wonder when the dolls would pop up at their local Hot Topic stores and in other stores.
OTHER STORES CARRYING BRATZ AND INTERNATIONAL RELEASES
The Toy Book has confirmed that the new Bratz reproductions will be available on Amazon’s website and in Target and Walmart stores in the U.S. starting in July, but an exact date is not known at this time.
While U.S. fans have an idea of when dolls will be hitting stores, there is still no word on when MGA plans on releasing the dolls internationally. It can be assumed that the dolls will be available via Amazon internationally since listings have popped up for the dolls on the Amazon website in several countries, but no physical or online stores (aside from gamespod.co.uk who will be selling them online for UK consumers) have had listings pop up. There is also a chance that Argos and Smyths stores in the UK will be selling them; this is not confirmed, just a theory as several people have contacted both stores and Smyths stated that they “do not have any information on whether we will be stocking the Bratz dolls” but to “keep on an eye on our website for potential stock”. In Australia, Bratz fan Rahnie S. contacted Myer (who eventually stocked the Collector 2018 dolls) regarding the new Bratz dolls; Myer replied that the Bratz dolls, under the name “Bratz Original Doll”, will be “available with us in the coming weeks”. As of June 3, 2021, Myer stores have begun receiving shipments of the new Bratz dolls and some are already putting them on shelves. MGA will likely announce when the Bratz will hit international markets on the official Bratz social media account so stay tuned to those!
Make sure to contact your local retailers to see if they will be stocking the dolls! You can also contact MGA’s international offices here to find out if they will be selling them in your country.
PRICE POINT
At Hot Topic, the dolls retail for $29.90 USD, which is higher than many of us expected. Hot Topic tends to charge more than the suggested retail price for many of their products, so keep in mind that this will likely not be the price for the dolls once they are sold by Amazon, Target, Walmart, and other retailers. The price is expected to be around $19.99 USD at most U.S. retailers in July.
CLICK TO ENLARGE: The back side of Bratz 20 Yearz Special Edition Cloe’s box.
WHAT DO THE DOLLS LOOK LIKE?
As expected, the Bratz 20 Yearz dolls are near-exact replicas as the original Bratz dolls that came out in 2001. Noticeable differences with the reproduced dolls are the slightly different screenings, makeup colors, and the longer (and possibly thicker) hair. Small details that are changed from the OG dolls are some of the fabrics and prints used. In terms of packaging, the new dolls come in completely holographic trapezoid-shaped boxes with a “Bratz 20 Yearz” logo motif on the front; the back of the boxes are nearly identical to the OG boxes, except with updated doll pictures and the addition of the 20 Yearz logo.
WHAT THE DOLLS COME WITH
Each new Bratz 20 Yearz Special Edition doll comes with 2 mix-and-match fashions, two pairs of shoes, a headband or hat, a bag, hairbrush, and holographic poster.
LIMITED EDITION?
Are you worried you won’t get your hands on one of the new Bratz dolls because they might be limited edition? Don’t worry! These dolls are mass-produced and will not be limited edition according to Mar Cantos (content creator for Bratz who also designed the “20 Yearz” logo) in a recent tweet. There will be plenty of Bratz to go around!
BRATZ BOYZ REPRODUCTIONS
Other fans were curious about what is going on with the Bratz Boyz reproductions. A listing for a reproduction of Bratz Boyz First Edition Cameron came out not too long ago, but he is not in the lineup with the core girls. This is nothing to worry about as the dolls have not been officially announced by MGA or Bratz yet and there is still more to come throughout the year. The release date for Cameron was originally set for August 2021 when the listings were first published on Amazon, so we can expect him by then or perhaps when the dolls hit other stores in July.
QUALITY CONTROL
Wondering about the quality of the new dolls? Several Instagram users have already purchased the dolls and have confirmed that the new dolls have saran hair, which is great news! Some of the face screenings seen in pictures have looked noticeably wonky, particularly with Sasha and Cloe. In another tweet, Mar claimed that fans should wait till MGA officially announces the dolls to avoid getting wonky dolls. It is highly possible that the dolls being sold currently at Hot Topic are early production runs that are likely more wonky than those from later production runs, so it may be best to wait a bit to buy the dolls if you want a perfect face.
WHAT’S NEXT?
The reproduction 20 Yearz dolls are not the only Bratz dolls coming out this year! There are several other collections, both new and rereleases, set to come out throughout the year. If you want to learn more, check out the Bratz 20th Anniversary Masterpost for all the details of what we know so far!
Stay tuned to Lookin’ Bratz for more news on the Girls with a Passion for Fashion, and make sure to check out @lookinbratz on Instagram, Facebook, Twitter, and TikTok for stylin’ Bratz content!
xoxo
FIRST UPDATE: The dolls are now available to order on the Hot Topic website for Angelz in the United States! The links are listed below!
Bratz 20 Yearz Special Edition Original Cloe Fashion Doll: https://www.hottopic.com/product/bratz-20-yearz-special-edition-original-cloe-fashion-doll/15280200.html?cgid=pop-culture-shop-by-license-bratz&fbclid=IwAR3xPpeCSh9Ny3Im81V_GQ2AbusifV9ut_veiORD8Denk5MR2ocIyDnfMDM#cm_sp=Homepage-_-Banner-_-BratzLogo&start=1
Bratz 20 Yearz Special Edition Original Yasmin Fashion Doll: https://www.hottopic.com/product/bratz-20-yearz-special-edition-original-yasmin-fashion-doll/15280202.html?cgid=pop-culture-shop-by-license-bratz&fbclid=IwAR0ZgE0zKJJRfYeRVbdCeDJ4TwApWcU7SDKx8s9f6miSxdCUxZESwEekPK0#cm_sp=Homepage-_-Banner-_-BratzLogo&start=2
Bratz 20 Yearz Special Edition Original Sasha Fashion Doll: https://www.hottopic.com/product/bratz-20-yearz-special-edition-original-sasha-fashion-doll/15280206.html?cgid=pop-culture-shop-by-license-bratz&fbclid=IwAR3iTtNqSEJu93iIlJf1JYb0DhMt3Fz1dxl24gjjYgTyRvZldWxwii77LdQ#cm_sp=Homepage-_-Banner-_-BratzLogo&start=3
Bratz 20 Yearz Special Edition Original Jade Fashion Doll: https://www.hottopic.com/product/bratz-20-yearz-special-edition-original-jade-fashion-doll/15280204.html?cgid=pop-culture-shop-by-license-bratz&fbclid=IwAR2Qd6-yod4LG0zkGTc40fHfuwNKgWMtOTpe49fi7TEGhTxHTICBRgs_bYc#cm_sp=Homepage-_-Banner-_-BratzLogo&start=4
SECOND UPDATE: It appears that all four dolls have sold out. Do not worry! These dolls are mass-produced and NOT limited, and will be making their way to other stores like Target and Walmart in July, as well as Amazon.
THIRD UPDATE: The Hot Topic listings have since been removed, but the dolls are starting to show up more frequently in HT stores in the U.S. and Canada and at Myer stores in Australia.
FOURTH UPDATE: According to workers at Walmart and Target in the U.S., the Bratz 20 Yearz dolls (all four girls plus Cameron) should be widely available in August 2021. The dolls have already been spotted at both stores in the last few weeks, so keep checking your stores to see if they are in stock! For Bratz fans in the Philippines, the dolls will be available at Toy Kingdom and Toys “R” Us stores. For international Bratz fans, the dolls have been popping up on Amazon.com. I will not be reporting on each individual country that gets them on Amazon, so make sure to check your country’s Amazon to see if they get them in stock. Happy hunting!