Introduced in 2006 while the main Bratz brand was going through its “cookie-cutter” fashion period, the Bratz Kidz showed the Bratz brand’s range in developing unique identities for each Bratz girl through fashion. That is, until MGA Entertainment took the misstep in introducing snap-on fashions to the Bratz Kidz brand in 2008 and watered down the spinoff significantly. Following the initial outcome of the Mattel v. MGA lawsuit in 2008, Bratz Kidz was re-branded into 4-Ever Kidz. Click on a year to get started, then explore all the categories available for that year.
