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Hey, my name is Dom! I run the comprehensive Bratz resource LookinBratz.com—actually, you’re on it right now—and several social media accounts dedicated to the site, as well as fashion dolls and pop culture. Welcome to my portfolio—feel free to learn more about me and my work under the @LookinBratz moniker! Click a button below to check out a specific category, or scroll through to find your fix!
Hey! My name is Dom! I created LookinBratz.com! You’re on my portfolio!!!
My friends call me “The Database” because I’m alwayz lookin’ for info and know everything Bratz!
You found me! My name is Dom, but most people on social media know me by the username @LookinBratz! I started creating LookinBratz.com in 2015 and launched in 2020, then did a massive update in 2024 that reset the stage for Bratz collecting on a global scale. You can learn more about the website as you browse this portfolio. I have been a member of the online doll community since 2009—before that, I was just a kid browsing all the online Bratz fan groups and sites feeling I could find community with those who share a similar passion for Bratz and dolls generally. I began building my social media presence for Lookin’ Bratz in late 2016, then announcing the arrival of LookinBratz.com in 2018 to start building hype for the site. Since then, I have infused my passion for Bratz into content creation—blending my love for the Bratz brand with both current and past pop culture phenomena, along with spotlighting fashion dolls from other brands and highlighting forgotten dolls of the past!
BRATZLINE APPEARANCES: Episode 41: “Everything LookinBratz with Special Guest Dom!” ☆ Episode 51: “2022 Retrospective with Special Guest Dom!” ☆ Episode 61: “The Secondhand Market & Burnout with Special Guests Coco and Dom!” ☆ Episode 67: “Obscure Bratz Items with Special Guest Dom!” ☆ Episode 77: “2023 Retrospective with Special Guest Dom!” ☆ Episode 85: “MGA Doll Lines with Special Guest Dom!” ☆ Episode 91: “Breaking Down Bratz The Movie with Special Guests Coco & Dom!” ☆ Episode 92: “Bratz The Movie with Special Guests Coco & Dom!”
Designed and curated a six-page spread for Y2K-inspired UK publication Scorchin’ Magazine.
LookinBratz.com is an independently-run website dedicated to the Bratz brand, featuring tons of features like: an extensive Bratz archival Database; a blog featuring reviews, news, and retrospectives; Guides focused on Bratz faceups, hair, buying tips, and Bratztory (Bratz history); Character and Media profiles for detailed information; Bratz-inspired fan merch; original artwork; and so much more! Check below for website facts ‘n’ stats*!
759,000 unique visitors since launch
1.1 million visits since launch
6.5 million pageviews since launch
30,000 visitors per month
116,000 pageviews per month
Learn more about the website mission on our About page.
Across all my socials, I go under @LookinBratz—but you can call me Dom if you’re Bratz-y! I have been active in the online Bratz community since 2009 when the rise of Bratz YouTube channels and Flickr accounts was happening, but did not go under the “Lookin’ Bratz” name until December 2016. I began posting random archival content I would find online, then slowly turn into uploading scans of artwork and promotional shoots from the brand’s heyday—keep in mind this was during a lull period where MGA Entertainment had stopped producing Bratz dolls because of an unfortunate reboot, so I was starting from scratch. When I launched LookinBratz.com in 2020, I used my platforms to promote the site and shift focus to uplifting it. Once the Bratz announced their comeback (another one, thank you) shortly after the site launch and just in time for their twentieth anniversary, I began creating more original content to further create a brand identity for Lookin’ Bratz—both the website and as a social media content creator. Since then, I have honed in on developing niche but attainable content that blends historical context with artistic vision. I also often collaborate with artists in the community for fun concepts, as well as capture original photography and design graphics to create a unique viewing experience! Check out some of my work below.
I absolutely love creating content that tells a story and shows a deeper connection to my love for the Bratz brand. Infusing pop culture and trends with Bratz is my favorite pastime… and something I hope to expand upon!
ADDITIONAL ORIGINAL SAMPLE WORK: 20 Yearz of Bratz Video ☆ Bratztory Lessons ☆ Bratz Rock Angelz 15th Anniversary ☆ Bratz Forever Diamondz 15th Anniversary
Admittedly, I go all-out for most Bratz launches! Depending on the launch, I will post news about it if I am excited for it, write a detailed review on LookinBratz.com, create a dedicated grid post for it across socials, and create a reel to share it. In some cases, I will create a photo and/or reel series to showcase the product and a dedicated YouTube video.
ADDITIONAL PR SAMPLE WORK: Bratz x Mean Girls ☆ Bratz x Neon Icons ☆ Bratz x Urban Sophistication ☆ Bratz x Flickplay Bratzhunting ☆ Bratz x Flickplay Launch ☆ Bratz x Cakeworthy ☆ Bratz x Krash Kosmetics ☆ Bratz Pretty ‘N’ Punk ☆ Bratz Series 3 ☆ MGA’s Miniverse ☆ Bratz Tweevils Takeover ☆ Bratz x Velvet Caviar ☆ Bratz x Mowalola ☆ Bratz x Cult Gaia ☆ Bratz Girls Nite Out 21st Birthday Edition ☆ Bratz x Revolution Makeup Art ☆ Bratz 20 Yearz Dolls x Revolution Doll Palettes ☆ Bratz x Revolution Launch
If you couldn’t tell, I’m a nerd at heart! I engage heavily with nostalgia and love content focused around niche pop culture moments—fashion dolls, especially Bratz, have such a rich connection to pop culture, so naturally I love dolls from the late 90s and early 2000s!
While my content is no longer exclusively archival, I do love digging in the vaults sometimes to bask in the nostalgia with the community!
ADDITIONAL ARCHIVAL SAMPLE WORK: Bratz Magazine ☆ Bratz Twiins ☆ Bratz 2001 Ad ☆ Bratz Funky Fashion Furniture Kitty Vanity ☆ Bratz Election Perfection
Since 2021, I have done some freelance work for MGA Entertainment and the Bratz team. Check out some of my work here!
Despite my content being heavily dedicated to the Bratz brand, I am a free agent digital creator and a fashion doll collector all-around! I love working with other toy companies to get the word out about upcoming fashion dolls and toy launches!
Interested in collaborating with me? I am always open to new projects, and often work with licensing and toy companies on content creation, consulting, promoting, etc. Use the form below to contact me or reach out to me on socials @LookinBratz! We can discuss work you are hoping to create and compensation. I also offer advertising space on the homepage of LookinBratz.com! :)
Want to give or show support to LookinBratz.com and @LookinBratz? Check out our Support page to learn more!