Welcome to LookinBratz.com!
Ready for the ultimate Bratz fan experience? LookinBratz.com is the one-stop resource for casual and diehard collectors! Browse 11,000+ Bratz products to reference with detailed captions and trivia in our extensive Database; browse through Guides to learn about Bratz faces and hair; explore Character Profiles with complete release histories and Media Profiles with production info; stream Bratz media and music; and so much more!
Click a button below, browse the homepage, or use the navigation menu to find your Bratz fix with LookinBratz.com!
FEATURED BLOG POSTS
Reviews, news, retrospectives, and more—check out these Lookin’ Bratz blog posts for the latest Bratz tea plus fun throwbacks!
visit the blog to check out more posts!
LOOKIN’ 4 BRATZ?
The LookinBratz.com Database holds an archive of over 11,000+ Bratz products to reference, from dolls to playsets to merchandise and more—including items from all of the Bratz spinoffs! Did you know that you can find details on each product in the Database? When clicking on a product and hovering your cursor over the image (desktop) or pressing on the purple dot in the bottom right-hand corner (mobile/tablet), you can learn more about that specific item. Each doll entry includes details on face screening, head and body sculpts, hair type, and more!
INTRODUCING THE LOOKIN’ BRATZ GUIDES!
The most unique Bratz fan experience is here at LookinBratz.com! Identify dolls by face and discover over 300+ unique Bratz face screenings with the one-of-a-kind Screening Guides. Learn more about different Bratz hair types and treatments with the Hair Guide. Find out where you can purchase the latest Bratz dolls and get secondhand market tips with the Buyin’ Bratz Guide. Become a Bratz historian with the Bratztory Guide, including lessons to dive into!
MEET THE BRATZ PACK ‘N’ MORE!
Explore over 150+ Bratz character profiles, including complete doll release histories for each character! Plus, learn more about your favorite Bratz media and download wallpapers with exclusive original LookinBratz.com artwork!
ENTERTAINMENT CENTER
Lookin’ for some entertainment? LookinBratz.com has you covered with a library of Bratz movies, shows, music, and magazines at Stilesville Central!
SHOP BRATZ-INSPIRED FAN MERCH!
The LookinBratz.com Shop is now open! Shop tons of Bratz-inspired styles, from tour t-shirts to digital downloads of rare Bratz archives.
Don’t miss The Party!
Keep up-to-date with the latest Bratz and doll content from @LookinBratz AKA Dom—the creator of LookinBratz.com! Plus, support LookinBratz.com on our Ko-fi channel and Amazon storefront!
Interested in collaborating? @LookinBratz works with a variety of licensing and toy companies for Bratz and other fashion doll-related goods. Check out my virtual Media Kit for sample work and contact details!
Hey Angelz!
Well… it’s been an eventful past month, to say the least. It feels like I have so much to say, but my head is filled with so many thoughts that feel impossible to communicate.
I want to thank everyone who has shown love, grace, and support to me recently. I originally wanted to relaunch LookinBratz.com at the end of last month, but things did not go according to plan. Then, when least expected, I received backlash and went through turmoil earlier this month. I wanted to quit everything and give up. I flew off the handle at one point and the stress that I was undergoing went beyond the boiling point. It’s an awful feeling when it feels like the world is closing in on you and all you want to do is scream. That’s how I’ve felt the past month, even before I announced the relaunch.
Hey Angelz!
Welcome to the Bratz 2024 Masterpost! You know the drill… new year, new Bratz! This post will act as an organized resource for Bratz fans regarding news that comes out this year, and will be consistently updated with news as it comes out. Please keep in mind: If it’s not in this article, then I don’t have information on it! Please do not comment or message inquiring about information that is not featured in this article, because this is quite literally every piece of information publicly available.
Hey Angelz!
The time has finally come… after seven years, the Bratz have made their playline comeback with their newest line: Alwayz Bratz! And when I say playline comeback, I mean completely brand-new designs of the core four characters at the playline price point, which we haven’t seen since 2016’s Instapets. So, what’s the big deal about Bratz having new playline and why is this comeback so important? If you’re wondering that, then this is the article for you!
If you haven't kept up with Bratz news in the past few years, then here’s a brief rundown of what’s happened in the Bratz world that has led to this moment! Bratz was discontinued in 2016 after a failed reboot that started the year prior, leading the brand to go on an indefinite hiatus until Fall 2018 when the Hayden Williams-designed Bratz Collector line was released. The brand would go silent on social media for a year until its ninteenth anniversary in May 2020, just a week after the launch of none other than LookinBratz.com! The Bratz brand was focused on coming back via licensed clothing and lifestyle collaborations with various companies before re-entering the doll market with reproductions of its debut line in May 2021 in time for the brand’s twentieth anniversary. Since then, the brand’s doll lineup has consisted primarily of reproductions (20 Yearz/Series 1 and its successors Series 2 and Series 3, Rock Angelz, Girls Nite Out, Pretty ‘N’ Punk), designer and celebrity collabs (GCDS, JimmyPaul, Cult Gaia, Mowalola, Kylie Jenner), and one-off collector dolls (Holiday Felicia, Sweet Heart Meygan, the Tweevils). 2024 seems to be ushering in a revamped era for Bratz, with its lead Spring releases consisting of Bratz Babyz reproductions and, of course, Alwayz Bratz. We had a taste of new playline with the release of Pretty ‘N’ Punk Sasha last year, but we haven’t had a full new playline release since 2016.
Our first peek at Alwayz Bratz was in June 2023 when a Brazilian influencer received a PR package from an international MGA Entertainment office with a postcard featuring an early version of the Alwayz artwork—at this time, it was unknown what this artwork was for. Shortly after, the artwork was featured at MGA’s booth at the Las Vegas Licensing Expo. In late September, Target inventory listings confirmed that the core four would be released as part of a new collection titled “Alwayz Bratz” named after the brand’s latest short-form animated series; at New York Toy Fair later that month, updated versions of Yasmin and Cloe’s artwork were featured at one of their distributor’s booths. On Halloween, we got our first look at the actual Alwayz dolls; then, by December, the dolls slowly started making their way to Walmart stores across the United States.
A lot has led up to this moment, but that is the Bratztory behind it in a nutshell! Now, wondering what’s the tea on the Alwayz Bratz dolls? The Bratz team at MGA Entertainment was kind enough to send me the full set of the Alwayz Bratz collection! Keep reading for a detailed review on the brand-new Alwayz Bratz dolls, including tons of pictures plus details on the dolls’ fashions, faces, and accessories!
Hey Babyz!
Back in January 2023, the official Bratz Instagram page surveyed fans to gauge interest in a Bratz Babyz reboot. News on a Babyz reboot had been static up until last June when a Target inventory listing for Babyz Cloe popped up, which indicated that a Bratz Babyz reboot was on the way. It would be another six months—three weeks ago, to be exact—that another update about the Babyz reboot would come. Amazon listings for the core four Babyz were posted early-to-mid December, followed by stock pictures just a little over a week later. Twenty years after their initial launch and fifteen after their discontinuation, the Bratz Babyz are back on the market and to their roots!
The Bratz team at MGA Entertainment was kind enough to send me the full set of the Bratz Babyz 2024 reproductions, which are a near-exact replica of the very-first Babyz line from 2004! Keep reading for a detailed review on the new Bratz Babyz dolls, including tons of pictures plus details on the dolls’ fashions, faces, and accessories!